VMAP Careers

VMAP Marketing Manager

Medical Society of Virginia Foundation | Richmond, Virginia
Central Region

The VMAP Marketing Manager will be responsible for developing and maintaining a VMAP marketing strategy that aligns with the VMAP strategic plan in collaboration with the MSV marketing team.  The position will work collaboratively with the MSV Marketing team to manage VMAP’s social media channels, design and manage marketing materials, ensure brand quality and consistency, and manage the program’s website.

Send resume to thulser@msv.org.

Hybrid position. minimum 2-3 days a week in Richmond office.

Major Duties:

  • Manage VMAP marketing materials and outreach processes in collaboration with MSV Marketing department.
    • Design, maintain, and manage printed marketing materials required for outreach, events, trainings, webinars, conferences, meetings, including but not limited to presentations, flyers, handouts, promotional items, giveaways, etc.
    • Design, maintain, and manage web and online marketing materials for the program including email campaigns, social media, newsletters, blogs, articles, etc.
    • Oversee requests for new marketing materials and work with associated teams to design and distribute.
    • Collaborate with MSV marketing team for larger and/or more complex campaigns, specific design needs, web design, PR, and press releases.
    • Plan and oversee VMAP email campaigns and communications with VMAP providers, trainees, meeting attendees, stakeholders, and partners.
    • Produce quarterly newsletters to VMAP stakeholders with relevant updates, news, and program information.
    • Notify VMAP community of program updates, regional services, and any other VMAP related news (ie. quarterly VMAP newsletters)
  • Ensure VMAP brand quality and consistency in collaboration with MSV Marketing department.
    • Ensure that marketing materials are in proper supply for hub staff outreach and conferences/events.
    • Ensure VMAP overview presentation is up to date and available to use.
    • Manage and update the VMAP Strategic Marketing Plan, and ensure all marketing efforts align with plan
    • Ensure consistency of brand standards for all public facing marketing materials including printed collateral, digital communications, presentation materials, etc.
    • Ensure that VMAP is regularly and effectively engaging the existing VMAP community and new providers via marketing and outreach in alignment with the VMAP marketing plan.
    • Consult monthly VMAP dashboards to ensure that Marketing Plan KPIs are on track.
    • Regularly engage existing stakeholders, funders, community organizations, and other relevant partners
    • Regularly engage current users of the program (PCPs that are registered and/or have been trained through VMAP education).
  • Serve as the marketing liaison for the VMAP program statewide.
    • Work closely with VMAP Program Director, executive team, regional hub teams, and education teams to ensure they have all needed event and meeting marketing materials.
    • Collaborate with all partners to make sure VMAP marketing needs are met (ie. VA AAP, REACH, Project ECHO).
    • Act as VMAP liaison for press events, interviews, and inquiries, working closely with MSV Assistant Director of PR & Communications.
  • Manage VMAP social media channels in collaboration with MSV Marketing department.
    • Manage and maintain VMAP’s social media presence on Twitter, YouTube, Linked In, Facebook, and Instagram
    • Design all social media content and graphics.
    • Develop weekly content calendars and schedule accordingly for social media channels and ensure social media knowledge by staying up to date with the latest social media updates and news.
    • Ensure Social Media content is up to date, effective, in alignment with VMAP Marketing Plan
  • Manage VMAP website in collaboration with MSV Marketing department.
    • Manage and update website, including updating PCP education opportunities, upcoming events, uploading past event recordings, and updating resource materials.
    • Ensure website content is up to date, effective, in alignment with VMAP Marketing Plan
    • Manage VMAP blog including drafting, assigning, and editing bi-monthly posts.
    • Work closely with MSV’s Marketing Technology Manager to monitor website utilization and feedback.
    • Work with MSV’s Marketing Technology Manager as needed to complete any needed complex modifications, alterations, and changes.

Education and Experience:

  • Bachelor’s degree in business administration, marketing, communications, or a related field
  • 2-5 years of experience in marketing
  • Strong knowledge of various marketing and analytics tools, and content management systems
  • Strong written and verbal communication skills
  • Skilled in writing and editing content with an attention to detail.
  • Strong prioritization, organization, and project management skills
  • Ability to work independently.

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